How It Started
After I bought my first house, I wanted to make it a home by filling the walls with art. But the question of where to buy art, and what art I should collect, wasn’t easily answered. I visited local art fairs, chatted with artists & galleries, and learned about the presence of art royalties in Europe and their absence elsewhere. While high-net worth collectors could buy a Picasso or Basquiat and resell it with ease, the majority of the art world didn’t have access to the same flexibility. In other words, there were a lot of ways that the art world could be better for artists, galleries, and collectors.
I collaborated with my longtime co-founder, Adam Meghji, who had started his own art collecting journey, to think of ways we could bring art to more people. The result is an app that supports the important work artists do while addressing the pain points that collectors experience.
The Peggy team is built of people who are passionate about what they do, brought together by a desire to expand the art world. We currently have a team of 16 people over 4 continents—and are constantly expanding to include more world-class talent.
Craig Follett, Co-Founder & CEO
Peggy is an entire art ecosystem in the palm of your hand. On Peggy, everyone is welcome to buy, sell, and discover art. We're working towards an ambitious vision: a world with art in every home.
We know buying art can be a major decision. That’s why every artist and gallery on Peggy is vetted, so you know you’re buying the best the contemporary art world has to offer. Plus, the artwork you buy on Peggy can be resold on the app—allowing you to collect with confidence. You don't need to be an expert to collect like an expert on Peggy.
The art world is intimidating. Despite the importance of art and its ability to enact change, barriers (such as opaque pricing) have prevented most people from entering the art market.
Through technology that authenticates artwork using your phone’s camera—Peggy’s patent-pending digital fingerprint—you can buy and sell with confidence. This technology also enables artists and galleries to receive royalties on every single secondary sale.
Less than 5% of sales at auctions are of women artists.
A 2019 study of permanent collections of 18 prominent US art museums found that the represented artists are 87% male and 85% white.
African American artists make up just .26% of the global auction market.
Another study found that male artists make 10x more than their female counterparts.