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Cookie and interest-based advertising policy

Peggy Inc. (“Peggy”, “we”, “us” and “our”) values your privacy. This statement provides information on how we use cookies and other tracking technologies on our website located at peggy.com or peggy.art or any other websites, pages, features, or content we own or operate (together, the “Website”), the Peggy mobile app (the “App”), and/or when you interact with Peggy online advertisements or marketing emails (collectively, the "Services"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

We use cookies to improve the user experience, and to allow us to customize our web pages and advertising so that they may be relevant to you. In some cases, we may use cookies and similar technologies to collect personal information, or information that becomes personal information if we combine it with other information. In such cases, the Website Privacy Policy will apply in addition to this Cookie Policy.

For further detail on Peggy’s privacy practices, please see our Website Privacy Policy

You can review your cookie preferences and update your choices by following the instructions provided by your browser.


A cookie is a small data file, typically of letters and numbers, downloaded onto your computer or mobile device when you visit certain websites., either for the duration of your visit (using a ‘session cookie’) or for repeat visits (a ‘persistent cookie’). A cookie uniquely identifies your browser or device. Such recognition helps the efficient operation of our Services. Other similar files such as clear GIFs, web beacons and pixel tags work in the same way and we use the word ‘cookie’ in this policy to refer to all files that collect information in this way. A cookie cannot read data off your hard drive or read cookie files created by other websites.

Cookies set by the website operator are called "first party cookies". Cookies set by parties other than the website operator are called "third party cookies". The parties that set third party cookies can recognize your web browser both when it visits the Peggy website and when it visits certain other websites where the third party’s cookies are also present.

More information on cookies and their use can be found at www.aboutcookies.org or www.allaboutcookies.org.



Cookies are a common technology for remembering certain information about a visitor to a website. The vast majority of websites currently make use of cookies and they are commonly used for a wide range of tasks. These technologies help us understand how our Services are being used, help you navigate our Services, help remember your preferences, and generally improve your experience in using our Services. Cookies can also help ensure marketing you might see online is more relevant to you and your interests.

We use first party and third party cookies to recognize you as a Peggy customer, customize Peggy Services, content, and advertising, to measure promotional effectiveness, and to collect information about your computer or other access device to mitigate risk, help prevent fraud, and promote trust and safety.

We may place cookies from third-party service providers who may use information about your visits to other websites to target advertisements for products and services available from Peggy. You should check the third-party's website for more information on how they these third parties use cookies.

We use cookies to make our Services work and to improve Peggy, specifically:

  1. To authenticate you and secure our Services: We use cookies to identify you, and monitor login and status data. This allows us to know, for example, whether you are logged in and from where. It also helps us to detect and stop fraud on our Services.
  2. To remember your settings and preferences: We use cookies to recognise your browser and remember your preferences (such as your language).
  3. To improve performance: We use cookies to provide the best experience in Peggy. For example, we use cookies to speed up the loading of our Services.
  4. To conduct analytics: We use analytics cookies, including a cookie provided by Google Analytics, to collect anonymous traffic data to help us analyse how members and visitors access and use Peggy, and for other analytics services relating to website activity and internet usage. Click here https://support.google.com/analytics/answer/6004245 > to learn more about Google Analytics.
  5. Third-Party Cookies from Content Shared by Members: Peggy members may share content on Peggy that originates from a third-party website or service, and that third-party website or service may set its own cookies when you interact with that content.
  6. To process payments: Stripe, our payment processor, may use cookies as part of the payment flow


We use the following types of cookies:

Strictly Necessary Cookies 

These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our Website. You can set your browser to block or alert you about these cookies, but as a result, some parts of the Website or App may not work.

Performance/Analytics Cookies 

We may use a third party such as Snowflake Analytics to help us gather and analyze information about the areas visited on the Website (such as the pages most read, time spent, search terms and other engagement data) in order to evaluate and improve the user experience and the Website. These third parties may use cookies and other tracking technologies

Functionality Cookies 

These cookies are used to recognize you when you return to our Website or App and to embed functionality from third party services. This enables us to personalize our content for you, greet you by name, remember your preferences (for example, your choice of language or region) and to integrate useful services provided by third party providers into our Website e.g. maps and social media features.

Advertising Cookies

These cookies record your visit to our Website or App, the pages you have visited and the links you have followed. We will use this information to make the advertising displayed to you more relevant to your interests. We may also share this information with third parties for this purpose. 

We also work with third parties such as ad networks and other advertising companies that use their own tracking technologies (including cookies and pixel tags) on our Website and other websites and apps in order to provide you with tailored advertisements across the Internet. This is a common marketing practice referred to as interest-based or online behavioural advertising. These companies may collect information about your activity across your different devices on our Website and third-party websites and apps (such as web pages you visit and your interaction with our advertising and other communications) and use this information to make predictions about your preferences, develop personalized content and deliver ads that are more relevant to you on third party websites. This information may also be used to evaluate our online advertising campaigns.


In addition to cookies, we may use other similar technologies, like web beacons to track users of our Website, App and Services. Web beacons, or "clear gifs," are tiny graphics with a unique identifier, similar in function to cookies. They are used to track the online movements of web users.

In contrast to cookies, which are stored on a user's computer hard drive or device, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence. We and our third-party service provider employ web beacons for the reasons stated above (under "Cookies"), but primarily to help us better manage content on our Services by informing us which content is effective.

We may also use so-called "Flash Cookies" (also known as "Local Shared Objects or "LSOs") to collect and store information about your use of our services, fraud prevention and for other site operations.


You have the right to decide whether to accept cookies. You can exercise your preferences in relation to cookies served on our Sites and Services by taking the steps outlined below.


If you wish to restrict or block the cookies which are set by this Website you can do this through your browser settings. To do this, follow the instructions provided by your browser (usually located within the "Help", "Tools" or "Edit" settings), or review the instructions provided by the browsers listed here: Internet ExplorerGoogle ChromeMozilla FirefoxSafari DesktopSafari Mobile, and Android browser. =.. Alternatively, you may wish to visit http://www.allaboutcookies.org/ which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer, as well as more general information about cookies. Please note that, as the allaboutcookies.org website is not owned or operated by us, we are not responsible for any of the content on them.  

Please be aware that restricting cookies may mean that you will not be able to take full advantage of all the features or services available on this Website. If you delete or clear your browser’s cookies, you will need to opt-out again.

Interest-Based Advertising

There are also tools available to manage third party cookies. Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain websites where individuals can opt out of interest-based advertising from their members. To opt-out of website interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s opt-out portal available at http://optout.aboutads.info/, the DAA of Canada’s opt-out portal available at https://youradchoices.ca/en/tools, or visit the NAI’s opt-out portal available at http://optout.networkadvertising.org/?c=1. Residents of the European Union may opt-out of online behavioral advertising served by the European Interactive Digital Advertising Alliance’s participating member organizations by visiting https://www.youronlinechoices.eu/.

If you opt-out of interest-based advertising by a third party, these tracking technologies may still collect data for other purposes including analytics and you will still see ads from us across the Internet, but the ads will not be targeted based on behavioural information about you and may therefore be less relevant to you and your interests.

Interest-based advertising opt-outs work by saving cookies in your browser that tell the various ad partners that you have opted-out. Because cookies are generally browser-specific, your choice will only apply to the web browser from which you opt-out. You must opt-out from each web browser from which you do not want interest-based advertising (and this may involve different devices, if you use more than one).

Mobile Advertising 

Your mobile operating system may also give you choices around having your mobile identifier used for certain types of advertising. You should refer to the instructions provided by your mobile device’s manufacturer; this information is typically available under the “settings” function of your mobile device.

For iOS devices, to limit interest-based ad tracking, go to Settings > Privacy > Advertising > Turn on “Limit Ad Tracking.” For Android devices, go to Settings > Google services > Ads > Turn on “Opt out of Ads Personalization." For iOS and Android, you can also reset the advertising identifier that is currently assigned to you.

To opt-out of data collection for interest-based advertising across mobile applications by participating companies, download the DAA’s AppChoices mobile application opt-out offering here: https://youradchoices.com/appchoices.


We may make changes to this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. We will notify you of any changes by posting the updated policy on this page with its effective date. If the change is material, we will take reasonable steps to notify you.


If you wish to contact us with any queries or concerns, please contact us at:

Exchange Tower, 130 King Street West, Suite 1800, Toronto, ON M5X 1E3, Canada